Figma In The File - Token & Multibrands
Talk with Thierry Charbonnel and Figma
The goal was to consolidate multiple design systems into a single source of truth while ensuring seamless integration with Angular technology. Our focus was on design tokens, Figma variables, and scalability.
Client
Figma
Services
Design system, talk
Industries
Design
Date
Apr 2024
As part of a two-year initiative, Thierry Charbonel and I managed the new version of Neo 3, tackling challenges in multi-branding, design tokens, and Figma variables. Our mission was to unify components from different design systems into a single, flexible framework that could scale across brands while maintaining technical consistency. We built the system around semantic design tokens, ensuring adaptability and long-term scalability. Our approach caught the attention of Figma, leading to a video call where they observed our methodology and were particularly impressed by our multi-brand strategy and token architecture. This recognition gave us the opportunity to present our work in a Figma-hosted talk, “Figma in the File,” where we shared insights into how we structured our design tokens and optimized the system for efficiency.
Through close collaboration, Thierry Charbonel and I successfully established a consolidated, future-proof design system that balances consistency and flexibility across brands. By leveraging semantic design tokens and a well-structured approach to Figma variables, we created a scalable foundation that supports both designers and developers. The recognition from Figma reinforced the impact of our work, demonstrating how a strategic approach to multi-brand design systems can drive efficiency and innovation at scale.